[Mallory Schlossberg | Business Insider]
Boutique fitness is notoriously expensive.
Even though they have made wellness trendy, pay-per-class workouts like Flywheel and Barry's Bootcamp are often criticized for their lofty price tags (and inherent elitism).
(The cycling studio SoulCycle often gets the brunt of this criticism even though its pricing is par for the course in New York).
But celebrity trainer Anna Kaiser - who has trained Sarah Jessica Parker, Kelly Ripa, and Sofia Vergara and who runs the boutique studio AKT inMotion - doesn't believe that this kind of à la carte fitness needs to be limited to people who live near prime studios and have big budgets.
I think what's happening in the streaming environment is what's happening in the boutique environment.
She has launched a streaming membership program that gives members access to all of her workouts for $50 a month. That's pricier than a Planet Fitness membership but is certainly a step in the direction of making luxurious classes available to all (minus the fancy shampoo and spa-like bathrooms).
In New York City, those classes would cost you nearly $40 each.
Villency Design GroupPeloton gives people lots of different indoor cycling classes - in their own homes.
Working out in the comfort of one's own home isn't a new concept; if you think about it, the popular workout videos of the 1980s (Jane Fonda anyone?) along with Tae Bo made home workouts more than just a run around the block.
But streaming allows the fitness fiend to consistently change up workouts, allowing for more variety than a DVD. Streaming, for instance, is the center point of Beachbody on Demand (which is home to famed workouts like Insanity and 21 Day Fix).
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